Description

SSL aims to promote inshore sailing’s stars with an ultimate level competition (the SSL Gold Cup) inspired by the Football World Cup and used as a showcase event to appeal to sailors, sports fans and the general public. If everything goes as planned, it is likely that the SSL Gold Cup will generate an unprecedented audience for inshore sailing, perhaps even higher than that of the America’s Cup or the Olympic sailing competition. However, an isolated media spike in June 2022 would not meet our goals, as the ultimate goal of SSL is to maintain an audience threshold throughout the season.